Due to a variety of reasons, most pharma companies have only scratched the surface when it comes to digital transformation. What actions can pharma technology and marketing leaders take to drive to true marketing transformation, and why should they do so?
In this episode of Technically Minded, we're discussing the evolving landscape of digital transformation in the pharmaceutical industry with experts Kevin King and Katrin Zimmermann. We explore the critical role of marketing in pharma, the cultural dynamics that influence innovation, and the importance of leveraging data to enhance patient and provider interactions. The conversation highlights the challenges and opportunities that pharmaceutical companies face in a rapidly changing digital ecosystem, emphasizing the need for a strategic approach to data and technology.
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