ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How Buyers View The Luxury Car Experience"
Episode Synopsis
According to a recent McKinsey & Company white paper, luxury cars, defined as those valued at over $150,000, account for a small portion of vehicles sold but loom large in drivers’ imaginations. What kind of people drive vehicles like that and more importantly, what are their expectations when it comes to ownership? I have questions.
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