When performance is less important than nostalgia, something fascinating happens in consumer behavior. Ram's decision to bring back the Hemi V8 engine for their 2026 trucks perfectly illustrates this trend – customers willing to pay $1,200 extra for an engine that produces less power and torque than the standard Hurricane V6 it replaces. The numbers are clear: 395 horsepower versus 420 horsepower, 410 foot-pounds versus 469 foot-pounds. Yet, the emotional appeal of that V8 rumble proves stronger than cold, hard performance metrics for millions of Ram owners.

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