In the eleventh episode of TechMarketView's sustainability technology podcast "Totally Sust", SustainabilityViews Research Director Craig Wentworth talks to Kanika Chandaria (Climate Lead at Agreena) and Thomas Gent (regenerative famer and founder of Gentle Farming) about how Agreena connects farmers implementing regenerative practices with corporations seeking to meet sustainability targets.

Tune in to discover how Agreena has scaled its soil carbon programme (now operating across 20 countries, with 4.5 million hectares under management and partnerships with over 2,000 farmers), and how it uses cutting-edge satellite technology and data analysis to measure and verify carbon sequestration; and how Gentle Farming (which has been practicing no-till farming since 2008) achieves comparable yields to conventional methods whilst dramatically reducing inputs and improving soil health – demonstrating that regenerative agriculture isn't just environmentally sound, it's financially viable.

The conversation offers valuable insights into how regenerative farming delivers multiple benefits beyond carbon (including increased biodiversity and greater resilience against climate extremes) while exploring practical pathways for both farmers considering the transition and corporations looking to support sustainable agriculture in their supply chains and sustainability strategies.
This is an edited version of the podcast. Subscribers to TechMarketView’s SustainabilityViews research can listen to (and download) the full-length 40-minute version from our website (see https://www.techmarketview.com/videos/totally-sust-11-scaling-soil-carbon-markets for more details).

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