The big question in this episode is “How can we create 10 million personalized webshops? Tailormade for every one of our customers so it suites their needs best?” In short, the answering is Measuring 2.0.

This enables us to measure more accurately how customers are behaving in our webshop. This enables to give them a more personalized experience.What this episode coversWe are aiming for a feedback loop of 1 second. So 1 second after and action was performed by a customer in our webshop the data is available for service that handles personalization and recommendations. These services, in turn, provide data to the webshop to create a personalized experience for every customer.GuestsNiels Basjes - IT Architect and international keynote speaker giving lectures about this and other subjects.Oscar Westra van Holte Kind - Software Engineer in the Measuring 2.0 teamNotesNiels Basjes on Measuring at Berlin Buzz words 2019Measuring 2.0 at Spaces SummitNiels Basjes at Berlin Buzz words 2016

Ver todos los episodios