Listen "Adblocking Wouldn't Be A Problem If Ads Didn't Suck So Much"
Episode Synopsis
Lots of publishers freak out about the existence of adblockers. Some seek ways to get around them, others simply complain. This might seem like a situation where the desires of publishers and the desires of readers are irreconcilably opposed — but is that truly the case? This week, we discuss the popular reactions to adblocking and the look at the real problem with online advertising: the quality of the ads themselves.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.