Apple's strategy has always been to be the last and best mover. But generative AI is a different beast. Now, the tech giant looks to be scrambling. It's reportedly in talks to outsource key AI features on the next iPhone to one of its biggest rivals, Google, and has released a new Macbook Air it's selling as "the world's best consumer laptop for AI," but has the same features as past laptops. This week on TechCheck, we dig into how Apple has succumbed to the AI pressure. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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