Pharmacist-founder and Boise Entrepreneur Week Pitch Night Contestant Anne Maxon shares how her team at Effective is building med-tech that actually fits clinical workflows automating medication check-ins, surfacing red flags, and improving patient outcomes. You’ll hear how Boise’s startup ecosystem and Boise Entrepreneur Week connections helped form the founding team, plus how a free 3-month beta is proving ROI inside clinics.You’ll also hear the startup journey: false starts, finding the right co-founders, and designing for clinics first with clear ROI.

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