Any feedback? Let us know here!Marketing IT solutions can be tricky. Your audience isn’t always technical, but they still need to understand the value you bring. In this episode of Tech Takeaways, we’re joined by Josh, Head of Marketing at Gardner Systems, who dives into the art of marketing IT solutions effectively.Josh shares how to cut through jargon, build trust with audiences, and focus on the business benefits—without overwhelming your audience. Whether it’s leveraging AI tools like ChatGPT, creating engaging visuals with Canva, or delivering clear, informative content, Josh highlights the importance of being approachable, visible, and relatable.From blogs to podcasts to internal messaging, this episode is packed with practical tips for IT leaders who need to communicate the why behind the tech. Tune in to learn how to transform technical messaging into content that connects.Chapters:00:00 Introduction and Welcome00:32 Meet Our Special Guest: Josh Mantle00:56 The Role of Marketing in Tech Organizations03:21 Internal Marketing Strategies05:00 Equipping Teams with Sales Ammo07:59 Simplifying Technical Jargon11:12 Leveraging AI in Marketing12:33 Essential Tools for Content Creation14:11 Understanding Your Audience15:23 The Power of Informative Content16:40 Building Relationships Through Visibility20:56 Conclusion and Final Thoughts

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