In this episode, Ben and James delve into a comprehensive study on business development culture within professional services firms. They discuss the methodology behind the research, which surveyed 235 business leaders across various sectors, focusing on the evolving landscape of business development. The conversation highlights the importance of understanding cultural dynamics, identifying archetypes of business development maturity, and the impact of rainmaker dependence on organizational performance. The discussion also addresses operational gaps, challenges in remuneration models, and the significance of metrics and technology in driving effective business development strategies.

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