Email as a Knowledge Graph: Micro CEO Brett on Rebuilding CRM at the Inbox

18/08/2025 1h 1min Episodio 21
Email as a Knowledge Graph: Micro CEO Brett on Rebuilding CRM at the Inbox

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Episode Synopsis


SummaryBrett — founder & CEO of Micro — joins Nitay and Kostas to share how he’s turning email into a knowledge graph and rebuilding CRM right inside the inbox. He traces a path from Google’s M&A and Allo product team to Clearbit and Launch House, then digs into why most “inbox zero” workflows fail, how interoperability and AI agents shift power to the interface, and what it takes to design an email experience people actually live in.What you’ll learnWhy email is a system of record—and how Micro converts threads into people, companies, attachments, tasks, and “updates”The wedge: founders’ real workflows (fundraising, hiring, sales) and why CRM belongs in the inboxProduct & UX lessons: skeuomorphic first, flexible theming (consumer vs. enterprise), and copy-the-UI-before-evolving-itM&A realities from Google: talent vs. tech vs. business acquisitions, and why culture kills most dealsBurnout and agency: why founders report less burnout than big-company rolesThe next phase: cross-app “updates” (email, LinkedIn DMs, etc.), Salesforce/HubSpot read–write, and agentic automationChapters00:00 Brett's Journey: From Consulting to Tech Innovator02:41 The Role of Strategy in Tech Companies05:16 Understanding M&A: Successes and Failures07:55 The Evolution of AI in Corporate Strategy10:26 Transitioning to Product Management13:19 Lessons from Clearbit: Culture and Growth15:50 The Impact of Burnout on Career Choices18:15 Finding Fulfillment in Entrepreneurship21:09 Navigating the B2B Landscape23:34 The Necessity of Products in a Crisis33:24 The Unexpected Layoff and New Beginnings34:39 The Launch House Experience37:16 Transforming Reality into an Accelerator39:17 The Evolution of Founders and Content Creation41:52 Introducing Micro: A New Email Experience47:02 Extracting Information for Better Workflows53:49 Integrating with Existing Ecosystems01:01:16 The Future of Email and AI

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