ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Operational Marketing Excellence - Peter Mahoney"
Episode Synopsis
What does it take to achieve operational marketing excellence?
Peter Mahoney, author of The Next CMO: A Guide to Operational Marketing Excellence, joins us to explore this question. Peter is a seasoned marketing and sales leader, former CMO of Nuance Communications, and currently the Chief Commercial Officer at GoTo. Drawing on over 35 years of experience, Peter shares insights into the evolving role of the CMO, the increasing importance of financial accountability in marketing, and the distinction between leading and running a marketing organization.
In this episode, we explore:
What operational marketing excellence looks like in practice
How CMOs can balance short-term wins with long-term strategic goals
Key skills needed for today’s marketing leaders to thrive
Strategies to communicate marketing’s value to the C-suite
Join us as we unpack Peter’s perspectives on transforming marketing organizations to meet the challenges of today’s dynamic business landscape.
Connect with Peter on LinkedIn:
https://www.linkedin.com/in/pemahoney/
Visit the GoTo website:
https://www.goto.com
Peter Mahoney, author of The Next CMO: A Guide to Operational Marketing Excellence, joins us to explore this question. Peter is a seasoned marketing and sales leader, former CMO of Nuance Communications, and currently the Chief Commercial Officer at GoTo. Drawing on over 35 years of experience, Peter shares insights into the evolving role of the CMO, the increasing importance of financial accountability in marketing, and the distinction between leading and running a marketing organization.
In this episode, we explore:
What operational marketing excellence looks like in practice
How CMOs can balance short-term wins with long-term strategic goals
Key skills needed for today’s marketing leaders to thrive
Strategies to communicate marketing’s value to the C-suite
Join us as we unpack Peter’s perspectives on transforming marketing organizations to meet the challenges of today’s dynamic business landscape.
Connect with Peter on LinkedIn:
https://www.linkedin.com/in/pemahoney/
Visit the GoTo website:
https://www.goto.com
More episodes of the podcast Tech Marketing Trends
Generative AI - Dr. Cindy Gordon
26/03/2025
Innovative Outbound Marketing Strategies and the Power of Personalization with Clay - Mark Colgan
19/03/2025
Perception Economics – How businesses can shape customer perception to drive success - Shira Abel
05/03/2025
How B2B Companies Can Break Out of the 'Sea of Sameness' with the Right Messaging - David Priemer
26/02/2025
GTM Benchmarks That Matter - Aligning Revenue Attribution for B2B Growth - Steffen Hedebrandt
05/02/2025
Sell Without Selling Out - Andy Paul
15/01/2025
In God we trust