Learning notes from this episode:   The design process begins with questioning whether a product needs to exist in the first place. Start with research and customer interviews before you build a prototype. A good design must be usable, solve a real problem, and buildable within the company's budget. This is why collaboration with developers, product managers and founders is essential for good design. The principles of good design are the same as the Lean Startup methodology: build, measure, learn and iterate.   You can say hi to Jane on Twitter here.   To learn about Tech for Non-Techies events and courses and get Sophia's insights into your inbox, sign up to our mailing list   Check out Tech for Non-Techies membership here.   Say hi to Sophia Matveeva on Twitter.

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