Try AskFred ChatGPT for your meetings:https://fireflies.ai/?fpr=techforfounder (affiliate link, I earn a commission at no extra cost to you.)In this episode, we chat with Jon, the CEO of Just Reach Out, about how AI is disrupting traditional PR methods. Jon shares insights on how startups can craft compelling stories, the misconceptions non-technical founders have about PR, and the importance of direct storytelling. He also dives into the innovative ways Just Reach Out's AI platform helps founders find and pitch to the right journalists. Additionally, John introduces their new venture, Chat Rank, aimed at helping brands rank in AI models. Perfect for entrepreneurs looking to leverage modern PR strategies to grow their business.00:00 Introduction to PR Success00:23 Crafting a Compelling Story00:53 Pitching to Journalists02:36 AI in PR: Disrupting Traditional Methods10:12 PR Agencies vs. In-House PR15:02 Building Relationships with Journalists18:12 Writing High-Converting PR Pitches22:24 The Importance of Targeted Storytelling in PR22:42 Using PR for Growth Beyond Articles23:22 Tailoring PR Strategies to Specific Goals26:35 The Role of AI in Transforming PR29:47 From Investment Banking to PR Tech34:28 The Aha Moment: Realizing the Need for Change in PR35:35 Introducing Chat Rank: SEO for AI Models38:32 Challenges and Insights as a First-Time CEO41:07 Conclusion and Final ThoughtsAbout Jon Mest:Linkedin: https://www.linkedin.com/in/jonathanmest/Website: www.justreachout.ioMore information on Panida Wayrojpitak and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow on Instagram: https://www.instagram.com/panidawayrojpitak/Follow on Tiktok: https://tiktok.com/@panidawayrojpitakFollow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounderFor business inquiries & guest bookings: [email protected]: This podcast provides educational content only and is not a substitute for professional, legal, financial, or business advice; we are not liable for any decisions or actions taken based on our discussions.© Copyright Panida Wayrojpitak 2025.

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