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Listen "Episode 33: Hispanic Communications with Adriana Velasquez"
Episode Synopsis
In this episode, Alejandro Leon and Adriana Velasquez discuss the nuances of Hispanic communications in honor of Hispanic Heritage Month. Adriana, born in Lima, Peru, and Alejandro, from Fort Lauderdale, Florida with roots in Colombia, share their experiences with bilingualism, cultural differences and how that all ties into marketing and communication.
Episode Highlights
Bilingualism and Spanglish
Nuances with translations and origins of audience
Matching the tactic to the audience
This is a great episode for any communicator or marketer that simply translated some copy into Spanish and called it a day.
Related Links
Growth
“Relying on Spanish alone does not ensure your brand is making an impact” - Adweek
“Campaign takes aim at brands for ‘Latino coating’” - Axios
Episode Highlights
Bilingualism and Spanglish
Nuances with translations and origins of audience
Matching the tactic to the audience
This is a great episode for any communicator or marketer that simply translated some copy into Spanish and called it a day.
Related Links
Growth
“Relying on Spanish alone does not ensure your brand is making an impact” - Adweek
“Campaign takes aim at brands for ‘Latino coating’” - Axios
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