In today's episode, Aaron and Kon are diving deep into the technical side of digital marketing – specifically, the often-overlooked treasure trove of metrics and data points beyond the default ones provided by Google Ads.

Here's why it's so important:

🔍 Beyond the Basics: By delving into additional metrics, we uncover a wealth of insights that can drive smarter decision-making and optimisation strategies.

💎 Hidden Gems: From advanced performance metrics to competitor analysis tools, the possibilities are endless once you start exploring beyond the default metrics.

🚀 Competitive Advantage: By leveraging these additional metrics, you gain a competitive edge. Not only do you have a clearer understanding of your own performance, but you also gain valuable insights into how you stack up against competitors – and where you can outshine them.

And yes, we may have gone a bit technical in this episode. But that's okay – because for those who truly understand the power of data-driven decision-making, this is where the real magic happens.

Ready to unlock the full potential of Google Ads?
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