How do you build a cybersecurity offering that actually works—and gets clients to pay for it?On this episode of Tate Talks, I sit down with Kristian Wright, a Channel veteran with a fascinating journey from graphic design to running MSPs and now leading Enhanced IO, a cybersecurity company for MSPs.We discuss:✅ Why layering security is essential (and how to package it for clients)✅ How MSPs can navigate the increasingly complex vendor landscape✅ What to do when clients refuse to invest in security (and how to protect yourself)✅ Kristian’s career journey—including his unexpected link to royalty!If you’re an MSP looking to improve your cybersecurity strategy, pricing, and sales approach, this episode is a must-listen.Connect with Kristian on LinkedIn ⁠⁠here⁠⁠ ⁠⁠and check out the Enhanced IO website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Music - https://www.purple-planet.com

Ver todos los episodios