In this episode of Political TrailMix, Taryn talks with strategist Jesse Ferguson about messaging, voter perception, and the shifts shaping Democratic communication. They break down how people respond to economic narratives, why language matters, and what campaigns often miss when speaking to real voters. Ferguson also shares lessons from Virginia, New Jersey, and national races, and talks about advice for people thinking about running for office. Twitter: @JesseFFerguson     Music Credit:  Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/corinne/bruxelles License code: WJR4OASKCN8ZIBTV Music by: Bruxelles by: Corinne

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