How small and medium-sized businesses (SMEs) are able to drive business growth by acquiring and retaining business clients.My topic will be discussing how small and medium-sized businesses (SMEs) are able to drive business growth by acquiring and retaining business clients i.e. operating in a business-to-business (aka B2B) context using a combination of Strategic Marketing, Cross-Functional Business Innovation, and Sales. My discussion will also include providing insights as to what business customers are now truly seeking in this post-pandemic “New Normal”.Michael Haynes is an SME Business Growth Specialist and the author of Listen Innovate Grow. During his time working for Australia’s largest telecommunications company as a Customer Research and Strategy Manager, he experienced first-hand how big corporations utilize innovation to increase growth with business customers. Now Michael empowers service-based small and medium companies (SMEs) with buyer-centric strategies to achieve the growth and impact they seek.Connect with Michael:https://listeninnovategrow.com/https://www.linkedin.com/in/michael-haynes-lig/https://www.facebook.com/MichaelHaynesB2BAdviserhttps://twitter.com/2ExcellyourbizDid you enjoy the episode? I'd love to hear from you!Support the show🛠 RECOMMENDED BUSINESS TOOLS ○ PodMatch ○ TubeBuddy ○ Castmagic ○ MailerLite 📚 THE ULTIMATE PODCASTING POWER PACK ○ 16-eBook Podcasting Series ○ 16-eBook Podcasting Series + 1:1 Coaching 👩‍💻 PROGRAMS AND SOCIALS ○ About Our Programs ○ Bio Link ○ Support Talking with the Experts ○ Leave a Google Review DISCLOSURES: This description contains affiliate links which means I may earn a small commission if you make a purchase through them - at no extra cost to you. I only recommend products I trust and believe will add value.

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