Pricing in your business is more than just about the numbers you land on- it has a lot to do with how you want to position yourself in the market. In this interview, Michelle Loretta, founder of Be Sage Consulting, will walk you through the steps that will allow you to command higher prices for your services and goods. Takeaways include:● Rarity in your market and how it can increase your value● Brand shifts that will command higher dollars ● Selling smarter with up-selling, restructured services, and listening to your client's needsWith a degree in accounting, it seemed like Michelle had her career laid out for her when she began working in the corporate world at companies like Deloitte and Coach. It wasn’t until she started a stationery business in 2004 that she discovered what many already knew at the time: The events industry was chockful of incredibly talented creatives, but few had the business experience to truly understand the strategy behind running a sustainable company.After spending a few years immersed in the industry, Michelle started a blog in 2009 aimed at educating fellow event professionals in the business of weddings. Be Sage Consulting quickly took off as it was one of the first B2B resources specifically tailored to creatives who wanted to become better entrepreneurs. Since then, her business has developed into a consultancy and she now works one-on-one with event pros to adjust and redefine their business strategies. Her thought leadership has carried over to her professional speaking circuit, where she has been asked to speak at numerous national conferences. Connect with Michelle:https://besageconsulting.com/https://www.instagram.com/besagealways/https://www.facebook.com/BeSageConsulting/http://twitter.com/SageWeddingProshttps://www.linkedin.com/in/michelleloretta/Did you enjoy the episode? I'd love to hear from you!Support the show🛠 RECOMMENDED BUSINESS TOOLS ○ PodMatch ○ TubeBuddy ○ Castmagic ○ MailerLite 📚 THE ULTIMATE PODCASTING POWER PACK ○ 16-eBook Podcasting Series ○ 16-eBook Podcasting Series + 1:1 Coaching 👩‍💻 PROGRAMS AND SOCIALS ○ About Our Programs ○ Bio Link ○ Support Talking with the Experts ○ Leave a Google Review DISCLOSURES: This description contains affiliate links which means I may earn a small commission if you make a purchase through them - at no extra cost to you. I only recommend products I trust and believe will add value.

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