Most small businesses are underperforming to some extent in some areas of their business. The optimal performance of a business requires an alignment of its brand and business model to its customer for marketing so that the best ROI can be realized. Similarly for a business to maximise its profit, there needs to be an alignment of its HR policies and its business processes with its mission, vision and objectives on the one hand, and to its staff aspirations and customers' needs and wants for their products and services. Thinking and acting to optimise this alignment or realignment is the best way to reduce cost, and maximise profit so that the business can start to strategise for the future growth of the business and to realise that strategy in reality.Dr Douglas Kong is a Business and Performance Coach. He helps entrepreneurs and small business owners to scale up using a 5 Stage Blueprint to realign their Marketing, HR & Operations so that theirbusiness can make sustained profits without burning out. He is a Certified Executive Coach and a Certified Master Life Coach. His background is in psychotherapy where he specializes in stressmanagement, psychological trauma, object relations and attachment theory psychotherapy. He has completed several non-graduating courses on MBA topics in business management and leadership. Heis a best-selling author and has written books on panic attacks, managing stress, a psychotherapy manual and 2 books on business growth and scaling.Connect with Douglas:https://www.linkedin.com/in/douglas-kong/My blog site is at https://optimalzoneperformance.comPROMOTION:https://douglaskong.com/My other offers are at https://bit.ly/3i6Gm7dand also at https://bit.ly/3Edo0Jk▼ ▼You can connect with/follow Talking with the Experts: Grab The Podcast Wizard Checklist (it's free)https://bit.ly/3djRBXz Support the podcast and Buy me a Coffee:https://www.buymeacoffee.com/rosesdavidsonBecome a patronhttps://www.patreon.com/talkingwiththeexperts Leave a Google review:https://g.page/r/CaXk7K3UlEhzEBI/review Leave a review on Podchaser:https://www.podchaser.com/podcasts/talking-with-the-experts-1491692Email:[email protected]:https://rose-davidson.com/LinkedIn:Rose Davidson: https://www.linkedin.com/in/rose-davidson/ Talking with the Experts: https://www.linkedin.com/company/talkingwiththeexperts/Facebook Page: [Rose Davidson]https://www.faceboDid you enjoy the episode? I'd love to hear from you!Support the show🛠 RECOMMENDED BUSINESS TOOLS ○ PodMatch ○ TubeBuddy ○ Castmagic ○ MailerLite 📚 THE ULTIMATE PODCASTING POWER PACK ○ 16-eBook Podcasting Series ○ 16-eBook Podcasting Series + 1:1 Coaching 👩‍💻 PROGRAMS AND SOCIALS ○ About Our Programs ○ Bio Link ○ Support Talking with the Experts ○ Leave a Google Review DISCLOSURES: This description contains affiliate links which means I may earn a small commission if you make a purchase through them - at no extra cost to you. I only recommend products I trust and believe will add value.

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