Veridooh is an adtech startup that has created proprietary software that independently tracks, measures, and verifies the performance of digital out-of-home (OOH) advertising campaigns, intending to increase transparency and confidence in the industry. Marketers need reliable and accurate verification to buy OOH advertising with confidence. Veridooh’s software lets advertising firms’ clients have access to more than 300 metrics, such as location, number of plays, exposure time, ad length and share of time on a digital billboard.In this podcast, we discuss the company, industry, competitive landscape and strategies for growth.

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