Following on from episode 3 where we looked at financial sustainability of events lets dig deeper into one of the core funding sources for all events - sponsorship and grant funding.

We love it and we hate it right?!

In this episode, Linda shares about
• How you can be more efficient and effective in attracting funding support for your event
• Systems and processes to use in securing sponsorship and grant funding
• Practical tips to get better at securing the right partnerships for your event

Highlights:

1:23 Getting clear on what you need and want sponsorship and grant funding for
3:02 Identifying your perfect sponsor match
3:39 What your event can offer sponsors
4:24 What sponsors want to achieve
5:20 Your sponsorship tracker spreadsheet
5:38 Pitching
6:16 Making an initial contact and researching (never pitch cold!)
7:41 10 tips for applying for grants
9:37 Grant Opportunities toolkit
10:08 Pitching process
10:52 Servicing your sponsorship agreement
12:07 Over deliver where you can
12:18 6 tips for sponsorship partnerships
14:18 Renewing sponsorship agreements is far easier than developing new ones

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