Every industry is changing a mile a minute – from high tech and martech to healthcare and financial services.  As marketers it's our job to stay on top of trends, understand industry shifts and leverage strategies and tools we can use to keep companies competitive and profitable. In this AMA Boston Talking Marketing podcast, V.P. of Brand Marketing Parna Sarkar-Basu talks to Kathleen Ellmore, Managing Director of Engagys on a range of topics, including: The role of data in healthcare marketing Using personal data responsibly to create tailored and personalized campaigns Trends and future of data driven marketing General Data Protection Regulation's (GDPR) impact on marketing And more...

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