In this episode, Dave Middleton, Executive Chair of amii, talks with Dominique Kent, CEO of Bluecrest Wellness, who reveals some alarming statistics about the state of health literacy in the United Kingdom. Dominique discusses the company's recent health literacy survey, which found that the average health literacy level in the UK population is equivalent to that of a 7-year-old child, which highlights a significant gap in public understanding of basic health concepts, despite major NHS campaigns on nutrition and wellbeing. The podcast explores Bluecrest's mission to deliver personalised health monitoring in an affordable, accessible manner, with the company having already served vital health insights to nearly a million people since its inception. Dominique also dives into the company's whitepaper, "Prevention and a New Frontier for Wellbeing," which identifies critical concerns about delayed diagnoses and assessments within the NHS.

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