ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "121: Rhetoric vs. Reality -- Mark Zbaracki (Part 2)"
Episode Synopsis
In Part 2 on Zbaracki’s “The rhetoric and reality of Total Quality Management,” we look at contemporary examples of rhetoric-reality gaps. Not being confined to “business fads,” there are many other cases where threatened legitimacy of an organization can lead it to acting defensively and avoid public acknowledgement of significant problems. What can or should managers do to avoid getting caught in a “lie” (or a really robust “fish story”)?
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