Day 2 of the 25th anniversary of the SIMA Snow & Ice Symposium included snack and chats on social media, software, and recruitment as well as session about Leading from the Middle and Automation in Snow and Ice Management.

Topics the Ken, Brent, Mollie, and Nicole discuss include:

Ways to use FacebookGoogle Ads (formerly Google Adwords)Incentive ideas for recruiting and keeping employeesThe importance of good communicationHow to receive feedbackBenefits and challenges to using robots to clear sidewalks, including whether it replaces employees or helps themWhere the green industry is using robots right now

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