The ESSENCE Festival, is an unprecedented weekend of cultural celebrations, empowerment seminars and nightly musical performances by top tier artists is regarded as the event of the year for black talent and culture.  For the first time ESSENCE Festival 2020 is going to be virtual. Head of Brand Strategy and Growth Audience Marketing at Ford Motor Company, Raj Register joins me to talk about their commitment to African American women, their presence at ESSENCE Festival and what we can expect to see from the panel discussions.

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