In this solo episode of the Lead IN Podcast, Austin shares an in-depth update on his journey as a business owner of an HVAC, plumbing, and electric company. Having purchased the business 18 months ago, Austin reflects on the challenges he faced and the dramatic improvements made since collaborating with Lead Hub, a marketing agency dedicated to helping businesses grow.

Austin recounts how the company initially struggled with a low online presence and outdated website but has since transformed into a market leader with significantly improved reviews and search engine optimization (SEO). He emphasizes the importance of focusing on SEO and customer reviews as essential pillars for any service business.

This episode serves as a guide for fellow business owners, sharing practical advice and valuable lessons learned along the way about navigating marketing challenges and ensuring success in a competitive industry.

Key Highlights:

- Initial Challenges: Austin discusses the state of the business when he took over, including a low number of Google reviews and a poor online presence.

- Partnering with Lead Hub: Insight into why Austin chose to partner with Lead Hub for their marketing needs and the collaborative strategies that have led to success.

- Impact of SEO and Reviews: Discussing the importance of prioritizing SEO over ad spending and the ROI benefits that come from improving online reputation and visibility.

- Direct Mail Campaigns and Billboards: Sharing additional marketing strategies that have worked for the business, including direct mail and potential billboard advertising.

- Trusting Your Marketing Partner: Austin highlights the importance of working with a trusted marketing agency that prioritizes the client’s best interests and provides honest feedback.

- Freedom to Focus on Business: A discussion on how successfully delegating marketing allows Austin to concentrate on other aspects of running the business.

If you're interested in improving your own business's marketing strategy or have questions about Austin's experience, feel free to reach out. Don’t forget to share this episode with other business owners and leave a review!

Thank you for listening, and don't forget to subscribe for more inspiring episodes like this one.

To know more about our host Austin Linney, visit www.austinlinney.com

Stream on:
- Spotify: https://open.spotify.com/show/0ocMWKCzR8kzO5W7Zaz0FC
- Apple: https://podcasts.apple.com/us/podcast/lead-in-podcast/id1728419723
- Amazon: https://music.amazon.co.uk/podcasts/2f377cd8-9be2-4217-a2df-a409628586b6/leadin-podcast
- Pocketcast: https://pca.st/3bc4dqjl

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