In this episode, the crew chats about why supporting local businesses really matters, how to market smarter (not harder), and why getting involved in your community is such a big deal. Heather Alto from the Central Virginia Business Coalition stops by to share some great takeaways from a recent home show—spoiler: it’s all about making real connections, not just handing out freebies. They also talk about why it’s important to keep up your marketing efforts, even when the economy’s a bit shaky, and how digital platforms can be a super budget-friendly way to get the word out. There’s a fun nod to the history-packed town of Appomattox, with a little encouragement to get out and explore what’s right in your own backyard. At the heart of it all, the message is clear: when small businesses team up and share resources, everybody wins.

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