In this episode of Taktiful Tuesdays, I finally sit down with the one and only Joanne Gore — B2B marketing strategist, print evangelist, and president of Joanne Gore Communications.We go deep into why print still deserves a seat at the marketing table, how to tell your story in a way that resonates, and what most companies get wrong when talking about themselves. Joanne brings decades of experience to the conversation, plus a sharp take on how AI is shifting everything from marketing workflows to how printers can stay relevant.We talk lumpy mail, sustainability that’s more than a checkbox, and how printers can stop selling capabilities and start selling value.Whether you're in print, marketing, or just trying to figure out how to stand out in a noisy digital world — this one’s for you.🎧 Stick around for: The biggest misconceptions about printHow to think holistically about sustainabilityAI as a lifeline (not a threat) for marketers and printersThe best piece of marketing advice Joanne ever gotWhy breathe might just be the best marketing message everConnect with Joanne: 🔗 https://www.joannegorecommunications.com 📚 Thriving in Chaos - Now available wherever you read.

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