Marketing has come a long way from the Mad Men era to today’s hyper-targeted digital landscape. But have we sacrificed creativity for data? In this episode of Taktiful Tuesdays, I sit down with Gee Ranasinha, CEO of Kexino, to talk about the evolution of marketing, the pitfalls of over-reliance on metrics, and the timeless principles that still drive success.We also dive into: ✅ The 95-5 Rule: Why most of your audience isn’t ready to buy yet ✅ Balancing brand awareness with sales activation ✅ How marketing lost its creative edge—and how to reclaim it ✅ Why bad marketing isn't a tech problem—it's a strategy problemGee brings 35+ years of experience in branding, storytelling, and marketing strategy, plus a great sense of humor (and apparently, he plays piano too?!)📩 Follow Gee on LinkedIn for bite-sized marketing wisdom📌 Learn more about Kexino: https://kexino.com/What’s your take on the state of marketing today?

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