In this episode, host Christina Brady engages in a thought-provoking conversation with Jen Allen Knuth from Lavender. The discussion navigates the complex terrain of sales motivation and buyer engagement, shedding light on the need for a paradigm shift in approaching sales.Jen Allen Knuth draws on her rich experience in the sales industry to present a fresh perspective on sales strategies. She underscores the importance of tuning into buyer needs and rethinking how we view motivation. The conversation illuminates the transformation of sales from a seemingly daunting task to an empowering journey.In the concluding segment, Jen shares her inspirations and the powerful impact of a memorable Coldplay concert. She also discusses her role at Lavender, focusing on the essentiality of well-crafted written communication in sales. This episode is a treasure trove of insights for anyone seeking to enhance their sales strategies and buyer communication.

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