Today’s guest is Cory Hewett, CEO of Gimme. Cory shares with Sarah how to learn and understand what customer discovery is. Cory explains how to incorporate it into your business in order to grow a relationship with your buyers. Cory gives tips on how important it is to incorporate storytelling into your business and your products. Please tune in to this episode! We learned so much!Takeaways:One of the things Cory got right on his first flight into his entrepreneurial journey was leaning into their customers to understand their struggles and pain.Understanding their struggles, helps his company connect with its customers and discover how they can solve their wants and needs.It is important to have customer discovery in your business. Without understanding customer discovery, it will be difficult to grow and keep relationships with current and potential buyers.Cory’s advice to entrepreneurs is to have confidence in themselves. Having confidence and humility will keep you humble. Sometimes when you are too confident, you will sometimes get a little over your head.Cory thinks that it was important to bring along his Co-Founder on his journey. Building a business by yourself can be difficult. So, bring someone with the same technical background. Doing this made Cory’s startup business move smoothly.During COVID, Cory’s company struggled with keeping their customer relationship. The barrier of not being able to physically connect with their buyers was difficult. Cory learned a lot about the importance of staying connected with his customers.For Cory, storytelling is a crucial infrastructure component in his position. He finds himself using storytelling with fundraising, pitching customers, learning what to write on their website, and designing their products.Quote of the Show:“To be an entrepreneur, it takes a certain degree of confidence and strength.” (04:45)Links:LinkedIn: https://www.linkedin.com/in/coryhewett/Website: https://www.gimmevending.com/ and https://nextgenvp.com/ and https://bloomouryouth.org/Twitter: https://twitter.com/CoryDirectOrganization: https://www.eoatlanta.com/Ways To Tune In:StitcherSpotifyAnchorYoutubeApple PodcastAmazon MusicTaking Flight: EO Atlanta is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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