In this episode of Taking Back Monday, Alyssa sits down with Heather Haas, CEO of Advisa, to dig into what it really takes to create a winning culture at work. Heather breaks down why culture isn’t just an HR project—it’s a competitive advantage that starts with intentional leadership. They explore the step-by-step process Heather uses to help leaders build trust, clarify core values, and drive a more connected, purpose-driven workplace. Whether you’re a CEO or a team lead, this conversation will challenge you to rethink how you lead and how culture can drive real success. Don’t miss this deep dive into the strategies that create workplaces people want to be part of, not just work at.Key Takeaways:Culture Starts at the Top: Heather emphasizes that culture isn’t HR’s job—it’s the CEO’s. Leadership must be actively involved in defining and driving an intentional culture that aligns with the company’s core values.Trust and Connection are Non-Negotiable: Successful cultures are built on trust and shared purpose. Leaders need to foster genuine relationships with their teams, making personal connection a priority before diving into work.Clarity Creates Change: It’s not enough to set values; they must be clearly defined in behavioral terms. Leaders should know exactly how to act on these values to create a consistent, aligned culture that drives performance and growth.Share your thoughts - send us a textIt's time to say "goodbye" to the Sunday Scaries.Connect with AlyssaLinkedIn: https://www.linkedin.com/in/alyssanolte/Subscribe to the Taking Back Monday Newsletter: https://www.linkedin.com/newsletters/7158635254474272768/Follow the show on YouTube: https://www.youtube.com/@TakingBackMondayPodFollow the show on TikTok: https://www.tiktok.com/@takingbackmondaypod

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