Parker Kump has built Tuff Media, a performance marketing agency that helps some of Canada’s fastest-growing e-commerce brands scale through creative-led strategy. From cold DM’ing mentors as a student to managing million-dollar ad budgets, Parker shares how he turned curiosity and persistence into a thriving business.In this episode, Parker talks about:The early bets that helped him launch Tuff from his parents’ basementHow niching down created clarity and scaleHis simple framework for better team managementThe mental side of entrepreneurship no one warns you aboutWhy founders should master the “hard part” before turning on paid ads

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