The CEO & Co-Founder of Under25 Anto Philip went on a prolonged personal break from social media in 2020. As the brain behind one of India’s most prominent youth culture platforms, Anto has seen the sheer exhaustion that comes with the constant demands of social media, especially as a content creator. In this episode, Anto and I talk about what keeps us going as creators and how focusing on content that serves a purpose over just the numbers drives so much more value 00.00 Intro06:00 Going offline to regain focus in what's important 10:28 Experimenting with content and breaking the norm18:17 Once you've mastered the habit game, then what?26:26 Learning to just have fun as a content creator34:35 "Boredom" can be super constructive too37:51 What Anto like as a kid (and where did his interest in content come from)44:42 Being a multi-hyphenate and drawing from culture, community and story 53:18 Balance between high quality and high volume56:02 How the audience shapes the content 59:20 Public vs private persona? 1:01:32 Outlook on the future. Where's the zombie apocalypse?!!1:03:26 Celebrating chaos and confusion that comes with experimentation1:05:15 Being a creator is not easy!1:08:53 Outro Follow me across social media platforms @VarunDuggiWrite in at [email protected] to be a part of my exclusive first draft idea base subscribe to my newsletterhttps://varunduggi.substack.comAbout the Varun Duggi ShowThe Varun Duggi show is focussed on Work, life and everything in between... Monday’s will be about insights for work, Friday’s are all about Life (and there is stuff coming soon on Wednesday’s as well for the things in between)--- Send in a voice message: https://podcasters.spotify.com/pod/show/take-a-pause-varun-duggi/message

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