Getting the Absolute Best Data Science Talent to Solve Marketing Problems

16/04/2024 18 min

Listen "Getting the Absolute Best Data Science Talent to Solve Marketing Problems"

Episode Synopsis

-Describe the marketing / data science dance - do we need data science for successful marketing?-What are the types of jobs for data scientists in marketing?-What are the key skills for a marketing data scientist?-What about other types of non-technical skills? Like domain knowledge or personal attributes?-How should data science talent vary based on Marketing context?-Describe your final piece of advice for anyone getting into the marketing data science space?