Lynchburg is a tiny town in Tennessee that is home to the biggest whiskey brand in the world.

And while I didn't talk to anyone there about ecommerce marketing tactics, I think there's a lot DTC brands could learn from how they do things at Jack Daniel's.

So, in today's episode of tactical & practical, I'm going to talk through how inspired I've been by their:

1. Long Term Thinking & Strategy
2. Product Expansion & Elevation
3. Culture of people who really care about what they do.

I hope you take some time to think on those 3 points and how it can be applied to your brand, and I hope you grab a bottle of Jack Daniel's Single Barrel soon. There's more lessons hidden at the bottom of those bottles.

Sponsored by Intelligems.io & Postscript.io

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