Sell the benefits and not the features.In an effort to give my son full access to his wells Wells Fargo teen account I had to get on a call with Wells Fargo customer service…   Wells Fargo was selling the features and not the benefits...  so I couldn’t just say “yes” and get the account we needed.And that’s when it hit me what Jim Edwards and my coaches had been telling me all along… you’ve got to sell the benefits and not the features.  And what that really means.  The point was driven home.  Listen to the episode for the story!Want help getting your customer testimonials go to www.TestimonialGuy.com
 Mischa's Stuff!Join my Podcast guest speaking Masterclass: https://www.influencetour.com/goThis Masterclass will teach you:How to speak with confidence and authenticity.How to find podcasts that attract your ideal audience.How to get booked without the hassle.Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.Join us and start your journey to becoming a podcast guest-speaking pro!Register Now 👉 https://www.influencetour.com/go______________________For social Media:      LinkedIn - https://www.linkedin.com/in/mischaz/Subscribe and share with your business associates who could use a listen!

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