Listen "Integrating AI & ChatGPT into your Marketing Strategy"
Episode Synopsis
ChatGPT and other forms of AI are really making airwaves, and in today's episode, we unpack how this relates to the rental housing industry. Joining us for this conversation are market research and advertising expert Adhiraj Brar and digital marketer Miguel Vasquez, both from Mainstreet Equity, a leading Canadian real estate and property management company. They're here to shed light on how you can integrate AI and ChatGPT into your marketing strategies and use it to reduce your workload. Tuning in you'll hear more about what ChatGPT is, how it functions, and some of the ways that it is helping property managers, landlords, and marketers in the rental housing industry. You'll also learn how it has been used to create the National Demand Report by Rentsync before we hear about some of the helpful things this evolving technology will soon be able to do. Apart from talking about its many valuable use cases, our guests also share a word of warning to users of these tools and talk about some of the errors they have noticed while working with them. To find out more about how to make the most of AI and ChatGPT, tune in today! Key Points From This Episode: An introduction to our guests and their roles at Mainstreet Equity. What ChatGPT is and how it functions. What led Adhiraj and Miguel to explore how AI and ChatGPT can help in the workplace. Some of the ways that ChatGPT is helping property managers, landlords, and marketers in the rental housing industry. How ChatGPT was used to create the National Demand Report by Rentsync. Some of the helpful things this evolving technology will soon be able to do. Errors our guests have noticed while working with ChatGPT, including "hallucinations." Thoughts on ChatGPT Pro versus the free version. How ChatGPT can be helpful for employees when English isn't their first language. Advice to new users of ChatGPT and other AI tools. Use cases of AI technology that the Mainstreet Equity team is excited to try. Where people can find out more about what's going on in the world of AI. Links Mentioned in Today's Episode: Adhiraj Brar Miguel Vasquez Mainstreet Equity ChatGPT Rentsync's Demand Report Rentsync Sync or Swim Podcast Sync or Swim Email Listen to the episode wherever you get your podcasts, Apple, Google Podcasts, or Spotify.
More episodes of the podcast Sync or Swim: The Multifamily Growth Show
The End of Free Money in the Condo Market
05/05/2025
Purpose-Built Rental Trends in the GTA
11/03/2025
Using AI to Predict the Future Cost of Rent
14/01/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.