"A huge indicator that you're seeing conversion rates go up is when more leads are becoming actual tours coming into your property." — LeighAnn Frommann If you have a leads problem, is it an issue of quality or volume? How should multifamily marketers be rethinking their lead gen strategy to drive better, higher quality leads today? In this episode of Sync or Swim, we discuss acquiring better leads through consistent branding and digital marketing with LeighAnn Frommann, Marketing Manager at Rentsync. Here's what we talked about: The value of knowing your benchmarks and experimenting off those The key to getting the right messaging on the right channels Ways to use technology to manage as many prospects as possible If you liked this episode, be sure to subscribe or follow Sync or Swim wherever you get your podcasts, Apple, Google Podcasts, or Spotify. Listening on a desktop & can't see the links? Just search for Sync or Swim in your favourite podcast player.

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