Episode Synopsis "#4 - 2018 - Successful festivals - gather and thrive"

How can a City make the best of a festival? Marc Fort, Marketing Coordinator at Texas Music Office, shares his thoughts on how SXSW has contributed to Austin's economy and brand as a progressive city. Marc and Paulina also talk about similarities and possible synergies between SXSW and Gather - the new Stockholm based innovation festival where creatives and innovators meet to build a better and more sustainable future together.

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