Timestamps:
1:46 - What mistakes do Swiss startups make repeatedly when it comes to culture?
9:01 - The difficulties of creating a culture
12:58 - Important values
20:00 - Scaling company culture: recruiting & on-boarding
35:40 - Treating people fairly

The Episode In 60 Seconds
It’s never too early

Create culture with intention from the very beginning.
Start explicitly documenting and “negotiating” your culture as soon as you grow to 10 people or more.

Scaling culture

Hiring the right people is the only way to scale culture.
Hire for values rather than skills alone.
Acknowledge that on-boarding new people requires effort from your existing employees.

The topic of salaries

Fairness and transparency are key, but don’t allow salaries to take center stage in everything you do.
Base salaries off of what people need to make a living. Allow for different compensation packages based on the risk appetite of different employees.

Letting people go

Detect and tackle problems as early as possible.
Provide open feedback and a path to improvement.
Check-in as often as necessary until the issue is resolved or you let the person go.


Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest  initiatives. That way, there’s no excuse for missing out on live shows,  weekly give-aways or founders dinners!

Ver todos los episodios