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Listen "EP #26 - Alan Frei: B2C Marketing Framework for Startups"
Episode Synopsis
Timestamps
1:23 - What mistakes do Swiss founders repeatedly make when it comes to B2C marketing?
11:00 - Investing in auto-marketing activities
14:04 - Improving conversion rate
21:02 - Best tools for marketing
29:18 - The marketing channel of the future
About Alan Frei:
Alan Frei is the co-founder of amorana.ch, an e-commerce platform for sex toys and lingerie. Before starting Amorana, he experimented with a variety of other projects such as nachhilfeportal.de and LooksOfLove, from which he learned what it takes to make a company successful. Alan is a University of Zurich alumni and headed the University’s startup center. He lives a minimalist lifestyle, counting less than 120 items in his personal possession.
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!
1:23 - What mistakes do Swiss founders repeatedly make when it comes to B2C marketing?
11:00 - Investing in auto-marketing activities
14:04 - Improving conversion rate
21:02 - Best tools for marketing
29:18 - The marketing channel of the future
About Alan Frei:
Alan Frei is the co-founder of amorana.ch, an e-commerce platform for sex toys and lingerie. Before starting Amorana, he experimented with a variety of other projects such as nachhilfeportal.de and LooksOfLove, from which he learned what it takes to make a company successful. Alan is a University of Zurich alumni and headed the University’s startup center. He lives a minimalist lifestyle, counting less than 120 items in his personal possession.
Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly give-aways or founders dinners!
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