In this week’s podcast episode, Will Hill, Managing Director of Novel Wines, shares his unique journey into the wine industry, emphasising the importance of lesser-known wine regions, particularly in Eastern Europe, where his business excels.He discusses the evolution of Novel Wines, the challenges of changing perceptions about wines from these regions, and the impact of political history on wine production. Will highlights the need for education and inclusivity in the wine industry, aiming to surprise and delight consumers with quality wines that defy traditional expectations.He shares insight on wine judging, explaining the complexities of wine scoring systems, the dynamics of judging panels, and the importance of understanding global wines. Finally, Will shares unique wine recommendations, emphasising the joy and discovery that comes with exploring lesser-known varieties. You can explore his recommendations here:Chelti Kisi Qvevrihttps://www.novelwines.co.uk/products/chelti-winery-kisi-qvevri-2021-georgia?srsltid=AfmBOopd_xlJ97YVw3GudaCoMmGt3A0SppfzhHDJApYLsO7TTvYdAr6pKabola Malvasija Istarskahttps://www.novelwines.co.uk/products/kabola-malvazija-2021?_pos=1&_sid=639914f3a&_ss=rAya Estate Melnikhttps://www.novelwines.co.uk/products/aya-estate-melnik-bulgaria?_pos=4&_sid=1f624b588&_ss=rThe SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

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