In this conversation, we meet James Bott, co-founder of Boxbar Tech, and explore his fascinating, truly entrepreneurial, career journey from early experiences in sales and e-commerce to launching game changing innovative solutions in the hospitality industry. James shares insights on the challenges of scaling businesses, the importance of team dynamics, and the lessons learned from his previous ventures, including his pre-Spotify foray into the music industry and building an App Store optimisation agency.The conversation also delves into the entrepreneurial mindset, exploring whether it is innate or developed, and highlights the critical nature of timing in business decisions, particularly when it comes to selling a company.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

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