In this engaging episode of the Sweet on Leadership podcast, Tim Sweet interviews Tracy Borreson, an entrepreneur and advocate for authentic leaders. Tracy shares her insights into what it means to be authentic, how to avoid taking servant leadership too far, and how to build team dynamics. She highlights the importance of self-awareness and balancing leadership responsibilities to avoid burnout. If you're an entrepreneur who feels like you're juggling all the things alone, this episode is for you!The conversation explores the concept of authenticity as being true to oneself and fostering honest communication. The episode emphasizes the need for leaders to prioritize self-care, create a high-performance culture, and encourage team members' involvement in solving problems. Tracy also introduces her upcoming conversation series, "Crazy, Stupid Marketing," where she tackles marketing misconceptions with a panel of experts. Listeners gain valuable insights into authentic leadership, team engagement, and effective marketing strategies.About Tracy BorresonTracy Borreson is an entrepreneur and authenticity advocate known for her commitment to creating awareness around true authenticity. As a mompreneur, Tracy's journey has been driven by her passion for aligning experiences with personal values and unique contributions. Her work focuses on challenging conventional notions of authenticity and encouraging individuals to be honest with themselves and others. Tracy's insights are grounded in her experiences in corporate marketing and leadership roles.Resources discussed in this episode:Flow by Mihaly Csikszentmihalyi--Contact Tim Sweet | Team Work Excellence: WebsiteLinkedIn: Tim SweetInstagramLinkedin: Team Work Excellence Contact Tracy Borreson | TLB Coaching & Events: Website: tlbcoaching.comTwitter: TBorreson11Linkedin: Tracy Borreson 

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