In this episode of the SWAT Agronomy podcast we feature Chris Hawkins. Chris is the sales director at Croptimistic Technology based in Saskatchewan. In that role he serves both farmers directly as well as the partners that Croptimistic works with. He’s also responsible for the partner services side of the business, so one of his key objectives is to help their partners grow their businesses. Chris tells host Tim Hammerich talk about his path from the family farm to farm machinery to now ag tech. They also talk more about his experiences working with SWAT MAPS customers, why they don’t have a big sales team, and the path forward for precision agriculture.“ When we can build a zone map for our farmers that is built on those stable properties, and they can count on that map being accurate year after year after year.  Then they realized that they can manage those zones better  than they could ever do in the past.” - Chris HawkinsFollow Chris on X: @SWATMAPSHawkKey Moments: 00:00 Introduction to SWAT Agronomy 00:48 Guest Introduction: Chris Hawkins02:10 Chris Hawkins' Career Journey03:43 Understanding Precision Agriculture08:44 Challenges and Solutions in Agronomy13:52 Partner Services and Growth21:48 Future of Agriculture Technology24:21 Conclusion and FarewellLearn more at SWATMAPS.com.

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