We've got Caitlin Pentifallo, Head of Metrics and Regulations at Novata, joining us to discuss the intricacies of social impact and its connection to impact investing. Caitlin shares her journey from studying the social impacts of the Olympic Games to leading Novata's extensive Metric Library, which now includes over 2,400 metrics. She delves into various methodologies and tools for measuring social impact, including theory of change, logic models, cost-benefit analysis, and social return on investment. Caitlin also highlights the challenges of impact investing, emphasizing the importance of selecting context-specific metrics to ensure meaningful and accurate evaluations. The conversation underscores the value of user-centric approaches in ESG data collection and the critical role of metrics in driving informed decision-making for sustainable impact.

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